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From a Father's Mission to Global Innovation

Every breakthrough begins with a simple question. For Headovations, it started in the driver's seat of a family car.

1

It All Started with a Father's Drive

Like any parent, Ben — the founder of Headovations and a father of three young children — cherished family road trips. But every time his children fell asleep in the back seat, he watched their heads bobbing helplessly forward and sideways with every turn and brake.

Knowing this was uncomfortable, exhausting for their small muscles, and potentially unsafe, Ben searched for a solution. Finding nothing that safely held a sleeping child's head upright without restricting them, he decided to build it himself. That was the birth of NapUp™ — and within a short time, thousands of families worldwide finally found peace of mind on the road.

2

The Phone Call That Changed Everything

One afternoon, after selling thousands of NapUp units worldwide, Ben received an unexpected call from a special-needs kindergarten teacher. A student's parents had brought a NapUp to class — but when she tried to attach it to specialized medical frameworks, it simply wouldn't adapt to that type of equipment. Ben gently explained that NapUp was created purely for everyday family travel and was not optimized for specialized medical frameworks. That conversation wouldn't leave his mind.

His market research revealed something shocking: at that time there were virtually no functional, dynamic head-positioning solutions for children with complex physical needs. Determined to bridge this gap, Ben engineered HeadAloft™ — dynamic, gravity-defying head support with a universal, tool-free design, without taking away the child's freedom of motion.

3

Growing with Our Community

When HeadAloft launched, it didn't just help young children. Teenagers, adults, post-stroke patients, individuals living with ALS and people recovering from traumatic brain injuries started using HeadAloft and saw the immediate impact it had on their overall quality of life.

To solve challenges like severe scoliosis, kyphosis and lateral leaning, Ben engineered the 360™. And when families wanted this same support on everyday home furniture, we developed the Perimeter Belt, adapting the system to recliners, chairs, beds and standing frames.

Where We Are Today

What started as a fatherly instinct to protect three sleeping children has evolved into a globally recognized, FDA-listed medical-device ecosystem — trusted across 27 countries and 46 US states.

Whether you are an individual looking for the best head support possible, a frequent flyer using NapUp FLY, a parent driving your kid to school, a therapist setting up a complex wheelchair configuration, or a caregiver seeking the best for their loved one — we are dedicated to restoring comfort, dignity and independence to every single journey.

3Product lines, one ecosystem
27Countries served
7Issued patents
46US states
Meet the Team

The People Behind the Mission

Decades of clinical expertise and engineering precision, united by one purpose.

Kalman Shaham

Kalman Shaham

Chairman, Owner and Lead Investor

A renowned business executive and the Co-Founder of Altshuler Shaham Investment House, managing over $55B in Assets Under Management (AUM).

Ben Cohen Gazit

Ben Cohen Gazit, M.B.A

Founder & CEO

Ben is the visionary and driving force behind Headovations. Driven by a passion for mechanical precision and ergonomic design, he guides core product innovation and regulatory navigation, ensuring every solution conforms to human anatomy — balancing structural integrity with everyday functionality and an elevated quality of life across global markets.

Ami Prager

Ami Prager, M.Ed., OT

COO & Head of North American Operations

Ami brings over 25 years of hands-on pediatric occupational therapy and neuro-rehabilitation experience. As the former founder of a large pediatric practice, he bridges healthcare delivery with operational strategy — combining a background in technology startups and AI integration to drive international market expansion and genuine, life-changing impact.

Matthew R. Maltese

Matthew R. Maltese, PhD

Safety Advisor

A pediatric injury-prevention researcher whose R&D at the National Highway Traffic Safety Administration, the Children's Hospital of Philadelphia and the University of Pennsylvania contributed to revisions of the US federal standards governing airbags and child restraints. Matt provides strategic and tactical advising on product safety, including crash-test program design and data interpretation.

Dr. Maurit Beeri

Dr. Maurit Beeri, M.D.

CEO — ALYN Hospital

As a physician and experienced healthcare executive, Dr. Beeri brings extensive expertise in clinical leadership, organizational development, innovation, and the advancement of rehabilitation services for children and young people with disabilities. She advises and supports Headovations by contributing strategic insight, healthcare-sector knowledge, and a strong commitment to developing practical, impactful solutions that improve patients' lives.

Dr. Naomi Gefen

Dr. Naomi Gefen, PhD

Deputy Director General — ALYN Hospital

Dr. Gefen leads allied health clinical services with over three decades of clinical expertise. An occupational therapist with 33 years of experience, she specializes in assistive technology, powered mobility, tele-rehabilitation, and digital health. She also leads the Ministry of Health's telehealth work group and is a principal investigator at PARC Research Center. Her deep expertise and clinical leadership have been instrumental in piloting and elevating our products to the highest clinical standards.

Zohar Filber

Zohar Filber, OT, MSW

Safety Advisory Board

Head of the Rehabilitative Equipment Display Center and the Center for Safe Transportation for Children with Special Needs at ALYN Hospital, and a certified Child Passenger Safety instructor (a program of Safe Kids Worldwide).

Eliana Bueno

Eliana Bueno

Logistics and Financial Operations Manager

Eliana is responsible for logistics, operational coordination, and financial administration, ensuring smooth communication between clients, suppliers, factories, warehouses, and internal teams. Eliana is dedicated to finding practical solutions, improving processes, and helping the team achieve its goals through reliable coordination, operational efficiency, and effective management of resources.

Backed by a distinguished Safety Advisory Board of clinicians, engineers and safety researchers.
Join the Journey

One Core Expertise, 2 Distinct Markets